Budweiser Unveils ‘Cowboy’ Cans
“Cowboy” found his Clydesdale.
Longtime UFC veteran Donald Cerrone was given his own Budweiser can ahead of his UFC 246 pay-per-view (PPV) main event against Conor McGregor, which takes place this Sat. night (Jan. 18, 2020) inside T-Mobile Arena in Las Vegas, Nevada.
McGregor, of course, made booze news in recent years for developing Proper No. 12 Irish Whiskey, which I have yet to try (I hate whiskey) but I can tell you that I’ve had many Budweisers in my day (thanks, college) and well, they get the job done.
Tailgating, frat parties, guests you don’t want to have back, etc.
“I want all of the blue collar American working class people to know that I’m out there fighting for them,” the can reads. “People ask me, ‘Why don’t you take time off?’ But the working class doesn’t take time off. They’re out there working every day. That’s what I do, too. I want them to know there is hope, and I’m out there just like they are.”
Have a look:
These limited edition @Cowboycerrone Budweiser cans will be sold in Las Vegas during #UFC246 fight week (via @bokamotoESPN) pic.twitter.com/UDFcpVxYP8
— ESPN MMA (@espnmma) January 12, 2020
Cerrone, 36, can buy a lot of Budweiser with the $2 million purse he’ll bank at UFC 246 but something tells me “Cowboy” is more interested in snapping a two-fight losing streak in which he was finished twice.
As for McGregor, he’s no stranger to Budweiser, having been pinched for a since-banned advertisement that critics claimed promoted underage drinking. Speaking of exclusionary marketing, I wonder what the poor chaps at Modelo must think of all this pre-fight Hullaballoo.
Bottoms up!
Remember that MMAmania.com will deliver LIVE round-by-round, blow-by-blow coverage of the entire UFC 246 fight card this weekend RIGHT HERE, starting with the Fight Pass/ESPN+ “Prelims” matches online, which are scheduled to begin at 6:15 p.m. ET, then the remaining undercard balance on ESPN 2 at 8 p.m. ET, before the PPV main card start time at 10 p.m. ET on ESPN+.
To check out the latest and greatest UFC 246: “McGregor vs. Cerrone” news and notes be sure to hit up our comprehensive event archive right here.
