‘I’m In!’ White Commits To New Boxing Endeavor

Photo By David Fitzgerald/Sportsfile via Getty Images

Mixed martial arts (MMA), slap fighting, and boxing. UFC CEO, Dana White, is spreading his wings.

Who remembers Zuffa Boxing? A great concept in theory that never got off the ground, White isn’t abandoning his potential involvement in boxing. Zuffa Boxing may be a thing of the past that never gets off the ground, but something else is in the works.

White attended the Callum Walsh vs. Przemysław Runowski boxing match pre-fight Q&A today (Thurs., Sept. 19, 2024). When asked about his hopes of doing something with boxing, White had a surprising new answer to the previous one that used to be related to the aforementioned concept.

“There will be some big announcements soon,” White said at the Walsh vs. Runowski Q&A. “Let me tell you if you know anything about me and you go back and look at anything that I ever said, I never say anything that I don’t do. Ever. I’ve never said that, and we’ve been kicking the whole boxing thing around for a long time. You’ve never heard me commit and say I’m in. I’m in.”

Aside from UFC, White has put plenty of his promotional eggs into the PowerSlap basket, as seen on UFC socials across the web and adverts mid-event. Whether you like it or not, White doesn’t care. He claims not to worry about haters watching or not.

White has notoriously been supporting the undefeated 11-0 Walsh in recent years so the timing to tease such a move is theoretically a good one. As for UFC, it just wrapped up its big historic venture into the Las Vegas Sphere with Noche UFC at UFC 306 this past weekend (Sept. 14, 2024).